The poor park hasn’t even officially opened yet and already the buzzards are circling. At least that’s the story of one Orlando Sentinel columnist. Beth Kassab lists a number of reasons that Legoland Florida is doomed to failure, but they all add up to three words – Walt Disney World.
Disney is the primary destination [...]
New Augumented Reality let’s consumers see what their LEGO toys will look like when built before they buy them in the store. I love this and can see how easily AR like this could be used to provide previews of themepark attractions or even a version where the park really does appear to be built [...]
Managing Director of Legoland Parks John Jakobsen spoke to the crowd
Today Legoland Florida hosted a community preview and the community came out. An estimated 6 to 7 thousand members of the public came to the Orange Dome in Winter Haven throughout the course of the evening. Everyone was happily surprised. There was also [...]
At the Toy Fair in New York this week, LEGO Systems announced they grew sales in the US by 31% in 2009. They’re also expanding their toy line with tie-ins to Pixar’s Toy Story 3 movie and board games. With Legoland Florida so close to Walt Disney World, I’m sure we’ll see plenty of those [...]
Newchief.com has put up some video from the day of the big announcement. This is perfect for those who couldn’t be there that day, like me.
Construction should start as soon as May 2010. They’re currently hunting for the park’s first General Manager.