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Some good news from LEGOLAND regarding ticket deals

Good news from LEGOLAND Florida from those who forgot to secure their discounted passes and tickets during the special offer they ran the last few months of 2010. See the following press release for the details:

LEGOLAND® FLORIDA EXTENDS SPECIAL PRICING
Discounts on General Admission and Blackout-free Annual Passes Extended Through April

Due to popular demand, LEGOLAND Florida has extended its discount on general admission tickets and Standard Annual Passes through April 2011. Central Florida’s newest full-day, family theme park, scheduled to open in October 2011, announced the extension after a hugely successful December sales period. Formerly expected to end on December 31, 2010 – guests will now be able to get the special rate through April 30, 2011.

“Our strong sales numbers have proved to us that people are excited about the opening of LEGOLAND Florida,” Director of Sales and Marketing, Kim Isemann stated. “By extending these special rates through the early spring, we want to allow our future guests the opportunity to lock in their tickets and annual passes before the Park opens.”

Available only at www.LEGOLAND.com, general admission tickets are $65 for adults and $55 for children and seniors. Standard Annual Passes are offered at the children’s prices of $99 with no Blackout Dates! Plus Annual Passes and Ambassador lifetime passes are also available at the non-discounted rates of $159/$129 and $2,500 respectively. These passes includes unlimited admission, discounts on preferred parking, special events, plus discounts on food and merchandise. (Prices do not include sales tax.)

LEGOLAND® Florida opens in October 2011 and will be a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to www.LEGOLAND.com.

The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

Starliner possibly returning to Florida Panhandle

A bit of good news coming from the former Cypress Gardens Adventure park front, the historic Starliner wooden roller coaster might have a buyer, and that buyer is in Panama City Beach along the Florida Panhandle, where the Starliner was first constructed.
More at the Orlando Sentinel.

PCL contractor for Legoland Florida

PCL Construction Services Inc has been selected to build out Legoland Florida by its slated Fall 2011 date. Denver based PCL will partner with Morris Architects. They have worked together on other projects in Central Florida.

Those interested in picking up subcontracting jobs send an email to legolandinfo@pcl.com

More at the Orlando Sentinel and The Ledger.

LEGOLAND Florida gets its leader

Fantastic news from LEGOLAND® Florida as it continues to build its team at a rapid pace in order to open in fall 2011. They have announced Adrian Jones as General Manager with his duties beginning immediately.

Jones has had a fantastic career within Merlin Entertainments. Most recently, Jones served as Divisional Director of Midway Attractions in the Western United States, responsible for LEGOLAND Discovery Center in Schaumburg, Illinois, Madame Tussauds Las Vegas and Madame Tussauds Hollywood — which was the first Madame Tussauds attraction ever to be built from the ground up in 200 years. Jones has worked in leisure attractions for more than 20 years and has done everything from selling ice cream to being a General Manager that has driven attendance and visitor satisfaction in his attractions. His experience will prove to be a tremendous force in guiding LEGOLAND Florida into being one of the best theme parks in the world.

During the construction phase of LEGOLAND Florida, Jones will work closely with John Ussher, Merlin Entertainments’ General Manager of Development for LEGOLAND. “Adrian is a talented manager and we are thrilled that he has accepted the opportunity to run Florida’s newest full-day theme park,” said Ussher.

“Having worked for Merlin all over the world, I know the quality expected and I’m excited to bring a LEGOLAND park to Florida. I can’t wait to see the expressions on visitors’ faces when they see what we have in store for them,” said Jones. “Merlin is a major global attraction operator with proven expertise at running theme parks. It is a compelling brand with a huge emphasis on guest satisfaction that is unparalleled in this day and age.”

Opening in fall 2011, LEGOLAND Florida will be a 145-acre family theme park geared specifically for children ages 2 to 12. There will be more than 50 interactive rides, shows and attractions including amazing LEGO® models making it unlike any other attraction in Florida.

Jones is a graduate of Nottingham Trent University in the United Kingdom and is moving to Polk County with his wife Sarah who is a certified nurse and midwife. Everyone please make sure to give a warm welcome to the latest Brit and his family to move to Central Florida.

LEGOLAND Florida opens in fall 2011 and will be a 145-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to www.LEGOLANDFloridaResort.com.

Community Preview a Huge Hit for Legoland Florida


Managing Director of Legoland Parks John Jakobsen spoke to the crowd

Today Legoland Florida hosted a community preview and the community came out. An estimated 6 to 7 thousand members of the public came to the Orange Dome in Winter Haven throughout the course of the evening. Everyone was happily surprised. There was also a gaggle of media and many members of the local business community there to welcome the folks from Legoland. At times it seemed like one big networking event.

Attendees were able to pick up some information on jobs that Legoland Florida will bring in the future (and estimated 1,000 once it opens and about half that during construction), look at concept art for new attractions and remodeled buildings, see some of the LEGO sculpture Legoland is so famous for, and play with some LEGOs, even helping to build a giant mural out of LEGOs.


The mural took about an hour to finish. They had expected it would take 3 hours.

Executives on scene included Managing Director of Legoland Parks John Jakobsen and General Manager of Legoland Development John Ussher. About every hour the two Johns gave a little pep talk to the assembled crowd and answered some popular questions.

First, the world famous and historic Botanical Gardens will return, and much the same way they were enjoyed before. One section, the less historic Topiary Garden will be expanded to include the miniland LEGO sculpture elements. Many Topiary will remain in that section. No word on if they’ll fix the Florida pool.


With three minutes until the event wrapped up, there was still a sizable crowd.

Second, the Water Skiing show will be a part of the new park. It will be LEGO themed, which might just actually work. They’re actually considering ideas for the new show this week.

Third, the first bit of sad news was that the Starliner Wooden Roller Coaster will be removed from the park and placed into preservation storage until such time as a buyer can be found. The other wooden coaster will remain a part of the park. The Starliner would make a great headliner for any amusement attraction in Florida. Heck, even SeaWorld could use it.

Fourth, the Water Park will not open until some point after the main LEGOLAND park opens (which is late fall 2011). They want a water park, but want to concentrate on making the 145 acre theme park everything it can be first. There was some speculation that previous owners may have neglected the water park, but I think it just has to do with a lack of parking near the water park. After all, Splash Island was one of the few profitable areas of Cypress Gardens Adventure Park.

Fifth, Helena road will be realigned so that residents have a separate entrance to their neighborhood and won’t have to share the road with tourist traffic. Not coincidentally this will also allow Legoland Florida to join the paved and dirt parking lots into one giant lot. They’re going to need it if the 3-4 million visitors a year they’re projecting appear.


The White House is the first sculpture completed for Legoland Florida.

Lastly, design for the park is finished and demolition has already begun at the property. Coaster parts litter the parking lot and the Starliner has already started to come down. In a couple of weeks they should have the contractor hired and serious work of getting ready for opening day can begin.


President Obama and his family are depicted on the White House steps.

I ended my trip with a visit to Hardee’s restaurant on Highway 27 (a treat for me since I miss Carl’s Jr from when I lived out west). All the roads leading to LEGOLAND Florida from the I-4 are getting an upgrade to handle the expected new traffic. I’m sure the businesses will appreciate the return of visitors too.

Lots more to discuss, so I hope you’ll return over the next few days as we dig into everything that was revealed. I’ll have an interview with John Ussher and a lot more pictures coming up.