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State of Florida gives its approval to Project

Legoland Florida has been given the official OK from the Florida Governor’s office. Work can now begin on the 150 acre property.

There was some concern that the state would be concerned with preserving the historic Cypress Gardens botanical gardens. But I believe their concerns were assuaged with the Legoland President’s promise and the County’s [...]

Polk County and Legoland Florida swap land

Things are moving swiftly behind the scenes to get all the ducks in a row needed to start construction on LegoLand Florida. The Polk County Commissioners have already approved the land swamp that will re-align Helena Road away from the middle of the paved and remote parking lots and and closer to Cypress Gardens [...]

Legoland Florida’s impact on Polk County

Mark Jackson, who oversees the tourism programs for Polk County, Fla. where Cypress Gardens will soon become Legoland Florida, recently provided more insight into the deal that brought the park here.

“This will have a $459 million economic impact on Polk County,” Jackson said during the Chamber luncheon, held at the United Methodist Church in [...]

LEGO shows growth, new toys at Toy Fair

At the Toy Fair in New York this week, LEGO Systems announced they grew sales in the US by 31% in 2009. They’re also expanding their toy line with tie-ins to Pixar’s Toy Story 3 movie and board games. With Legoland Florida so close to Walt Disney World, I’m sure we’ll see plenty of those [...]

The family behind LEGO now owns more of Legoland

More behind the scenes business news regarding the coming IPO for Merlin Entertianments, the company that owns Legoland. Dubai International Capital has sold its stake in Merlin to the family that controls LEGO. The Financial Times article mentions that the Christiansen family will now own about 33% of the Merlin stock once it’s spun off. [...]