New Augumented Reality let’s consumers see what their LEGO toys will look like when built before they buy them in the store. I love this and can see how easily AR like this could be used to provide previews of themepark attractions or even a version where the park really does appear to be built [...]
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At the Toy Fair in New York this week, LEGO Systems announced they grew sales in the US by 31% in 2009. They’re also expanding their toy line with tie-ins to Pixar’s Toy Story 3 movie and board games. With Legoland Florida so close to Walt Disney World, I’m sure we’ll see plenty of those [...] |
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