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Orlando Sentinel on Legoland Florida

The poor park hasn’t even officially opened yet and already the buzzards are circling. At least that’s the story of one Orlando Sentinel columnist. Beth Kassab lists a number of reasons that Legoland Florida is doomed to failure, but they all add up to three words – Walt Disney World.

Disney is the primary destination [...]

LEGO adds Augmented Reality to In Store Displays

New Augumented Reality let’s consumers see what their LEGO toys will look like when built before they buy them in the store. I love this and can see how easily AR like this could be used to provide previews of themepark attractions or even a version where the park really does appear to be built [...]

PCL contractor for Legoland Florida

PCL Construction Services Inc has been selected to build out Legoland Florida by its slated Fall 2011 date. Denver based PCL will partner with Morris Architects. They have worked together on other projects in Central Florida.

Those interested in picking up subcontracting jobs send an email to legolandinfo@pcl.com

More at the Orlando Sentinel and The [...]

LEGOLAND Florida gets its leader

Fantastic news from LEGOLAND® Florida as it continues to build its team at a rapid pace in order to open in fall 2011. They have announced Adrian Jones as General Manager with his duties beginning immediately.

Jones has had a fantastic career within Merlin Entertainments. Most recently, Jones served as Divisional Director of Midway [...]

Community Preview a Huge Hit for Legoland Florida

Managing Director of Legoland Parks John Jakobsen spoke to the crowd

Today Legoland Florida hosted a community preview and the community came out. An estimated 6 to 7 thousand members of the public came to the Orange Dome in Winter Haven throughout the course of the evening. Everyone was happily surprised. There was also [...]