Here at BrickPal we want to make it easy for you to plan your trip to Legoland Florida, a new family theme park destination just minutes from the attractions area of Central Florida. Content is still in its early stages, but we wanted to get some basic facts and figures that you will need to know to book your adventure. Also, look for some suggested strategies on how to maximize your visit during the parks limited hours of operation.
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Just six weeks after its official grand opening, LEGOLAND Florida released details of its first expansion – LEGOLAND Water Park. Scheduled to open in time for summer 2012, the water park will feature a wave pool, Build-A-Raft lazy river, tube slides, body slides and an interactive water-play structure – DUPLO® Safari. The Water Park will capitalize on the existing water park infrastructure left over from the Cypress Gardens Days. But what hasn’t been announced is how they’ll handle parking. The general parking lot is on the complete opposite side of the theme park from the water park entrance. However they figure that out, it will be a great addition during the hot summer months. “We’re very excited to share plans for this amazing new attraction,” said LEGOLAND Florida General Manager Adrian Jones. “True to our mission, the water park attraction has been designed for families with children ages 2 to 12 and will add hours of water play to an already full day and move LEGOLAND Florida into a multi-day experience for vacationers. The additional also adds another great value proposition for our Annual Pass members.” Admission to the water park attraction is included with an all-new LEGOLAND Premium Pass, which offers 12 months admission to LEGOLAND Florida and seasonal access to the LEGOLAND Water Park. Single-day LEGOLAND Florida guests may upgrade to a water park attraction ticket for an additional $12 per person (children under 3 are $3). The Premium Pass is now available for purchase at www.LEGOLAND.com or select AAA Auto Club Group branches. Key areas of LEGOLAND Water Park attraction include:
“This newest attraction is just one of many ways we will continue to evolve LEGOLAND Florida over the next several years,” said Jones. “Creating a multi-visit proposition for families adds another dimension to the LEGOLAND Florida offering. Adding the water park attraction will fulfill this criteria as well as offering a unique attraction in Central Florida. ” **Important: Please check operating schedule at www.LEGOLAND.com for park days and hours. The poor park hasn’t even officially opened yet and already the buzzards are circling. At least that’s the story of one Orlando Sentinel columnist. Beth Kassab lists a number of reasons that Legoland Florida is doomed to failure, but they all add up to three words – Walt Disney World.
While Kassab makes some great points, I think she over looks the fact that Legoland managers haven’t placed that big of emphasis on stealing from Disney. In fact, they’re only running one shuttle a day from Orlando. Not a sign they’re depending on huge crowds of tourists. Instead, I think you need to look at the geographic advantage Legoland has. It’s right in the middle of Tampa and Orlando and will draw from both groups of locals. Obviously, Legoland needs to draw from Orlando area tourists, but they’re just the frosting on the cake. The draw for local families with kids 2-12 will enjoy having a park they can enjoy together as a family, away from the masses of tourists. That will become a draw of its own. Some lucky Annual Passholders made it into Legoland Florida today. We’ll have a report from someone we know who went soon. In the meantime here are a few teaser images: New Augumented Reality let’s consumers see what their LEGO toys will look like when built before they buy them in the store. I love this and can see how easily AR like this could be used to provide previews of themepark attractions or even a version where the park really does appear to be built out of LEGO blocks |
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